Grails: When Sneakers Change the Game
Documentary • 2022 • 27m
Chapter 1: The Logo
Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.
Chapter 2: The Break
Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.
Chapter 3: The Launch
Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.
Chapter 4: The Gospel
Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.
Chapter 5: The Reveal
Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.
Chapter 6: The Grail
As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.
Cast
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